Social Media

PORTFOLIo

Hello, I am Frida Ibrahim Dikko, a freelancer ​since 2019, specialising in social media ​management, community building, and ​influencer marketing. Throughout my career, I ​have spearheaded successful campaigns such ​as PetSmart’s Aquatics, generating 25 million ​views, and enhanced efficiency at TikTal by ​15%. Collaborating with renowned brands like ​Snickers and Keurig has resulted in millions of ​views, while launching Niantic’s game Peridot ​led to over 500k downloads in the first week. ​Apart from work, I indulge in cooking, ​traveling, art creation, and wig making.

As a Social Media Marketing Consultant, my ​belief lies in the transformative power of ​storytelling and strategic creativity to elevate ​brands and engage audiences. My goal is to ​weave compelling narratives that resonate, ​drive meaningful interactions, and deliver ​exceptional outcomes. From viral campaigns ​to insightful analytics, I blend innovative ​ideas with precise execution, ensuring your ​brand shines in the digital realm.

RESUME

Education

Freelance Hairstylist | Fashion’sFaith

BA(Hons) Business Management ​with Intercultural studies

12/2019 - Present

Marketing Consultant| Social Edge Productions

06/2022 - Present

MSc International Business Management ​with Project Management

Marketing Consultant| TikTal

06/2022 - 12/2023

Community Marketing Manager | BD Matters

02/2022 - 06/2022

Agile PRINCE2 Foundation

BD& Marketing executive | Gray Matters

02/2022 - 02/2022

HARD SKILLS

• Campaign Strategy Development
• Digital Marketing
• Brand Positioning
• Content Optimisation
• Community Engagment
• Multi-Channel Marketing
• Event Organisation
• Business Development
• Market Research
  

SOFT SKILLS

• Communication
• Leadership
• Project Management
• Creativity
• Team Collaboration
• Strategic Thinking
• Problem-Solvng
• Client Relationship Management
• Adaptability
• Attention to Detail
  

Brands I have worked with

Case Studies

sCHICK rAZORS

Schick is a U.S.-based brand that specialises in personal care items and safety razors, established in 1926 by Jacob Schick. ​Presently, it is under the ownership of Edgewell Personal Care. During the 2000s, Schick ranked second in global sales after ​Gillette and led the market for safety razors and blades in Japan. The Schick brand is recognised in North America, Australia, ​Asia, and Russia. In Europe, Edgewell distributes similar products under the Wilkinson Sword brand. Additionally, Schick offers ​a range of shaving gels.

What YOU DID

We built a campaign around the ​summer routines of various types of ​women that fit Schick’s target ​audience.

Schick Hydro Silk is tailored for the ​ambitious beauty enthusiast aged 18-​44, focusing primarily on the 25-29 age ​range.

We decided on running an influencer ​campaign alongside social media ​management.

The campaign focused on using 8 ​creators to create 8 assets.

THE APPROACH YOU TOOK

• Targeted the beauty enthusiasts ​through engaging social media ​content.
  
• Highlighted the key features of the ​Schick Hydro Silk products: 5 Curve-​Sensing blades, dermatologist-tested ​Hydra-Boost™ serum, and 2-in-1 razor ​and bikini trimmer.
  
• Encouraged sales/conversions through ​a direct link in the bio.
  
• Focused on both paid and organic ​reach.
  

RESULTS YOU GOT

TikTok ​Views

Likes

Comments

Shares

Snickers

Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are ​made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered ​the bestselling candy bar in the world.nickers sought to enhance its brand visibility and drive engagement during the ​Halloween season. The goal was to establish Snickers as the ultimate solution for Halloween-related mishaps and to boost its ​appeal as a go-to candy for the holiday.

What YOU DID

We took over socials from October to ​November.

Creators were tasked with producing ​engaging videos that depicted a ​transition from a "scary" to a ​"beautiful" look, or from a make-up ​fail to a flawless finish.

The challenge was not only about ​showcasing their artistic skills but also ​about telling a story within a limited ​time frame. The response was ​overwhelmingly positive, with ​countless creators participating and ​sharing their transformations.

THE APPROACH YOU TOOK

The crucial aspect was to showcase ​Snickers as the solution during these ​changes, highlighting Snickers ​consumption in the content. Creators were ​urged to incorporate their individual styles ​while making sure their content steered ​clear of any offensive or biased subjects.

The diversity in content styles ensured a ​wide appeal, capturing the hearts and ​minds of viewers across different ​demographics. Through these creative ​efforts, the message was clear: no matter ​what changes life throws your way, ​Snickers is there to satisfy and bring a ​moment of joy.

RESULTS YOU GOT

Social media ​Views

Likes

Comments

Shares

Blizzard Entertainment

Blizzard Entertainment is a premier developer and publisher of entertainment software, and the company is renowned for ​creating some of the industry's most critically acclaimed games, including World of Warcraft®, Overwatch®, Hearthstone®, ​StarCraft®, and Diablo® Blizzard Entertainment launched their highly anticipated game, "Overwatch 2," on October 4th, 2022.

What YOU DID

To celebrate this major release and ​introduce the game to a broader ​audience, we alongside other teams ​designed a social meida campaign ​called the #OverwatchMeChallenge. ​The challenge was intended to ​showcase the game's focus on team ​dynamics and heroic gameplay, ​engaging social media users in a ​creative way.

THE APPROACH YOU TOOK

The #OverwatchMeChallenge was rolled ​out in the US from October 4th to October ​6th, 2022. The campaign involved ​collaborating with four TikTok creators to ​generate buzz around the game.

Creators were asked to participate by ​demonstrating their own heroic abilities ​and team spirit, aligning with the game's ​emphasis on collaborative play.

The content aimed to both familiarise ​users with "Overwatch 2" and encourage ​them to engage with the game's themes in ​their own unique style.

RESULTS YOU GOT

Organic ​Views

Likes

Comments

Shares

Snickers

Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are ​made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered ​the bestselling candy bar in the world.nickers sought to enhance its brand visibility and drive engagement during the ​Halloween season. The SNICKERS "Rookie Mistake" campaign was part of the larger NFL Rookie Mistake initiative, aimed at ​engaging both casual and avid football fans.

What YOU DID

We took over socials from October to ​December.

The campaign's tone was real, down-​to-earth, and humorous, with a ​primary goal of driving awareness and ​participation in the sweepstakes ​hosted on snickers.com/rookiemistake. ​It sought to leverage the appeal of ​football and tailgating to reinforce ​SNICKERS as the ultimate solution for ​satisfying cravings during these ​activities.

THE APPROACH YOU TOOK

The campaign involved three creators who ​showcased their own "Rookie Mistake" ​stories, centered around football or ​tailgating experiences. The creators ​highlighted SNICKERS as the perfect ​remedy for these rookie errors. The ​approach encouraged a mix of humor and ​relatability, prompting viewers to engage ​by sharing their own Rookie Mistakes and ​participate in the sweepstakes for a chance ​to win a trip to the Super Bowl.

RESULTS YOU GOT

Social media ​Views

Likes

Comments

Shares